Los Angeles, USA

 

Type: Brand identity

Company: Chago Tortas Ahogadas (Restaurant)

Service: Cinematography/Videography​

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Created for Chago Tortas Ahogadas and featured in a Los Angeles soccer stadium, this commercial brings the warmth, energy, and unmistakable barrio spirit of the brand to life. Rooted in the traditions of Guadalajara, Chago’s tortas ahogadas are presented as more than a dish, but as a taste of home, community, and Mexican culture brought to Los Angeles.

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The visual style embraces that same neighborhood feeling, with an energetic and intimate approach that feels authentic rather than polished. Rich textures, lively camera movement, and close up food photography capture the atmosphere of a beloved local spot, while the pacing and personality of the piece reflect the passion, pride, and communal energy of the barrio.